Ecommerce Product Videos for PDPs, Ads, and Marketplaces
Product video on a PDP is a conversion tool; the same footage on paid social is an attention tool. They need different edits from the same production day.
How we approach ecommerce product videos
We plan ecommerce shoots for catalogue efficiency: consistent lighting and lens setups, structured shot lists per SKU, and capture that serves PDP, marketplace, ad, and organic social simultaneously. One shoot day can generate assets for dozens of SKUs when the setup is designed for it.
Post-production produces the format matrix — square PDP loops, vertical ad cuts, marketplace-compliant versions, and lifestyle edits — with a naming system that plugs directly into your PIM or Shopify workflow.
The workflow
We start with the numbers: what is already ranking, what is converting, which formats fatigue fastest, and where the funnel leaks. The output is a one-page creative thesis, not a mood board.
Scripts are written against a hook-retention-proof-CTA structure. Storyboards and AI previsualization lock framing, pacing, and shot economics before a single day of production is committed.
Live capture where it earns trust; generative and 3D pipelines where it saves budget or unlocks impossible shots. Every asset is versioned, tagged, and stored so the next project starts at 40% complete.
Editorial, motion, grade, mix, captions, and platform-specific masters. Every deliverable passes a technical QC checklist for loudness, safe areas, aspect ratios, and accessibility captions.
We deliver into your channels with naming conventions your ad platform and CMS understand, then read retention curves and hook drop-off to decide what the next batch should test.
Tools we use for ecommerce product videos
Licensed, versioned, and documented — every project ships with the project files, LUTs, and templates your team can reuse.
Frequently asked
How many SKUs can you cover in a day?
Typically 10–25 depending on complexity and how much lifestyle content is required alongside studio capture.
Do you handle marketplace specs?
Yes — Amazon, Flipkart, and major marketplace technical requirements are built into delivery.
Can you work from existing photography?
Partly. Stills can be animated for motion assets, though live capture converts better on PDPs.
Related searches we serve
- ecommerce product video production services
- shopify product video agency
- amazon listing video production
- dtc product video shoot for catalogue
Performance creative engineered for attention.