Explainer Video Production for Products People Have to Understand Fast
A good explainer is a compression problem. Ninety seconds has to carry the problem, the mechanism, the proof, and the next step — in the viewer's language, not the product team's.
How we approach explainer video production
We script explainers from customer language: support tickets, sales call transcripts, and onboarding drop-off data, not internal feature lists. The structure is consistent — problem, stakes, mechanism, proof, CTA — and every claim in the script maps to something demonstrable on screen.
Execution can be motion graphics, UI-driven screen capture, live action, or a hybrid. We build a reusable component kit — icons, transitions, device frames, type system — so the fifth explainer costs materially less than the first and stays visually consistent across the product line.
The workflow
We start with the numbers: what is already ranking, what is converting, which formats fatigue fastest, and where the funnel leaks. The output is a one-page creative thesis, not a mood board.
Scripts are written against a hook-retention-proof-CTA structure. Storyboards and AI previsualization lock framing, pacing, and shot economics before a single day of production is committed.
Live capture where it earns trust; generative and 3D pipelines where it saves budget or unlocks impossible shots. Every asset is versioned, tagged, and stored so the next project starts at 40% complete.
Editorial, motion, grade, mix, captions, and platform-specific masters. Every deliverable passes a technical QC checklist for loudness, safe areas, aspect ratios, and accessibility captions.
We deliver into your channels with naming conventions your ad platform and CMS understand, then read retention curves and hook drop-off to decide what the next batch should test.
Tools we use for explainer video production
Licensed, versioned, and documented — every project ships with the project files, LUTs, and templates your team can reuse.
Frequently asked
Animated or live action?
Animated when the value is abstract or the UI is the hero; live action when trust and human context matter more. Most products end up with both.
How long does it take?
Two to four weeks from approved script, depending on animation complexity and review speed.
Do you write the script?
Yes — scripting from research is included, and we test hooks before full production.
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Make complex products feel obvious.